The Festival Of British Advertising celebrated the very best of British creativity from the past 100 years. From the PG Chimps to the Smash Martians and the Cadbury’s drumming gorilla; from Lord Kitchener’s ‘Your Country Needs You’ to John Lewis’ Buster the boxer; these are the bright ideas and arresting images that captivated the British public and helped map out our cultural history. These were the ads around which a multi-million pound industry was built, helping make the UK the creative capital of the world.

The UK’s institute for the advertising profession – the IPA – celebrated its centenary with a four-day festival charting the very best of British advertising’s achievements through an exhibition open to the public. Taking place at the Boilerhouse, Old Truman Brewery, Brick Lane, London, E1 6QL from the 9th to the 12th of March 2017 only, this unique and exciting exhibition delved into the past, present and future of advertising; from the earliest print ads to the latest virtual reality technology.

A series of ticketed events ran alongside the exhibition, celebrating different aspects of the industry and the individuals who helped build it. These included an exclusive screening and Q&A with Oscar-winning director Sir Alan Parker; Pop Goes The Ad Break – a romp through the relationship between pop music and commercials, featuring an all-star panel of adland’s finest, top comedians and music legends. Plus Adam And The Ads: a tour through the funniest ads of all time, courtesy of much loved comic and broadcaster, Adam Buxton.