From Adland to Hollywood: Sir Ridley Scott on Advertising: An Exclusive Film and Screening


Date(s) - 12/03/2017
3:30 pm - 5:30 pm

The Curzon Soho

“Advertising was my university. Everything you see in my movies owes something to the time I spent learning my craft in commercials.”
– Sir Ridley Scott

From shooting ads for Strongbow and Hovis in the sixties and seventies, to shooting a series of the most epic movies of all time, in an exclusive film, with footage recorded by JWT and HAT, was screened for the first time at the IPA Festival of British Advertising, Sir Ridley Scott discusses how advertising shaped his film career. Following this there was a screening of one of Ridley’s earliest works.