The future of storytelling in an ever-changing diverse society
Date(s) - 10/03/2017
10:45 am - 12:00 pm
Led by Channel 4 News Anchor, Krishnan Guru-Murthy, this esteemed panel dsicussed the power of inclusive advertising: the creative and commercial case for brands embracing diverse representation in advertising, over the next decade.
This session covered whether there is truth to the lack of inclusion, considered how new technologies can improve the issue, and looked to the future to reveal the benefits of diverse storytelling.