Wonder Women: Changing the Portrayal of Gender on Screen
Date(s) - 09/03/2017
10:00 am - 11:00 am
Hot on the heels of 2017’s International Women’s Day – some of the ad industry’s leading female players, including Fay Weldon and Vicki Maguire, debated the evolving role of women on screen and behind the scenes. Chaired by Fiona Bruce they discussed whether gender in campaigns has always reflected the society of the time or whether adverts helped evolve the stereotypical imagery of women and men.
We asked our panelists to share their experiences of Adland and asked what more advertisers and the industry can do to improve an accurate portrayal of women in adverts.