As part of the run up to the British Festival of Advertising (9-12th March), the IPA unveiled a list of people who stand out as having had a major influence on the last century. The list, which is not a top ten or a top 100, has been compiled with the help of an industry panel who were invited to make up an initial long list.

The panel was made up of IPA President Tom Knox, D&AD CEO Tim Lindsay, AMV.BBDO Creative Partner Rosie Arnold, Adam & Eve DDB Founder and CEO James Murphy, Campaign Global Editor Claire Beale, BARB’s Non Executive Chairman Nigel Sharrocks, Thinkbox CEO Lindsey Clay and IPA Director General Paul Bainsfair.

The final selection has been made by the IPA who have chosen the people whom it believes have been mainly responsible for changing the industry, either as a leader, a creative, a strategist or as an innovator.