David Ogilvy CBE(b.1911 d.1999)

    Founder of Ogilvy & Mather and widely hailed as the Father of modern advertising coining the phrase “the consumer is not a moron, she is your wife!” Ogilvy emigrated to the US in 1938 where his work for Gallup had a major influence on his thinking; emphasising meticulous research methods and adherence to reality. His insights into behaviour were also used by the US Intelligence Service and Eisenhower’s Psychological Welfare Board in the closing stages of WW2. When he founded Hewitt Ogilvy Benson & Mather he had never written an advertisement in his life. In 1965 HOBM was merged with London agency Mather & Crowther to become Ogilvy & Mather. One year later it went public, one of the first agencies to do this. Its success was mirrored worldwide and in 1989 the Ogilvy Group was brought by WPP and David became its non executive chairman. A prolific writer he wrote many books, including Confessions of an Adman (1963) and Ogilvy on Advertising (1983).