Fondly known as “Gentleman Jim” and a key player in British television commercial-making for more than forty years, Jim learned his trade in documentary films before joining a commercials production company early in 1995 just before the medium started up. He went on to set up his own production company in 1963 which soon grew to dominant UK commercials production. It was the first production company to set up in New York (1966) and also had offices in Germany and South Africa. He also formed the team to manage the image of Edward Heath and made all the Conservative’s Party Political Broadcasts between 1968-74. He had an ability to attract commercial creative talent, particularly directors form the world of features, television, theatre, stills photography and agency copywriters and art directors. Not a man to court publicity, his contribution was always calm and unobtrusive.