Jeremy has been described as “adland’s greatest philosopher”. His first job, in 1954, was as a trainee copywriter with J. Walter Thompson in London, where he went on to hold the positions of writer/producer, creative group head, head of television, head of the creative department and chairman. A former director of WPP, he is now a member of the group’s advisory board. He is also a past president of industry charity NABS. Jeremy’s writing is considered essential reading for all students of the theory and practice of advertising. His books include Behind the Scenes in Advertising Mark III (More Bull More); Ask Jeremy; and Apples, Insights & Mad Inventors. He also fulfils the role of agony uncle to the entire ad business, and the world of work at large, with columns in Campaign, the Guardian and Management Today. Jeremy was awarded a CBE in 1985 and the Advertising Association’s Mackintosh Medal in 2011.