Jeremy is a founding director of both M&C Saatchi and Saatchi & Saatchi and a proponent of the proposition “Brutal Simplicity of Thought”. Known as the quiet man of advertising Sinclair believes that inspiration needs to be visual and verbal. After joining Cramer Saatchi in 1967 he was responsible for overseeing two of the most famous ads of all time: “The Pregnant Man” and “Labour Isn’t Working”. He sees himself as being the antidote to the fiery Saatchi brothers. He learned his craft at Watford Art School and remains passionate about creativity.