John was a copywriter and eventually the chairman of CDP, a true gentleman who treated his staff with consideration and respect and made them want to do their best work. CDP believed in its product and its staff, many of whom have made this Hall of Fame. They were a melting pot of people from different backgrounds, and although the agency’s work was “polite but amusing” it wasn’t afraid of taking on provocative people. John’s book “CDP: Inside Collett Dickenson Pearce” he wrote “Everyone in the business is convinced that advertising must command the attention of those it seeks to influence by being innovative, relevant and memorable. But CDP was the first agency in Britain to act on this belief, day in, day out. CDP’s example changed British advertising and led it to become the best in the world.” CDP is now Dentsu.