John Webster(b. 1934, d. 2006)

    One of advertising creativity’s towering figures and the man behind many of Britain’s best loved ads, John presided over a period of ferocious national creativity. And when Channel 4 put together “The 100 Best Ads”, 11 were his, and 5 had been created by teams reporting to him. Smash Martians, the Honey Monster, Hofmeister Bear and Jack Dee for John Smiths sit within his illustrious portfolio. Confident but unassuming, and generous with his ideas, John was open to comment from clients and colleagues, a mindset that allowed him to embrace market research in the era that saw account planning grow and flourish as creative director at Boase Massimi Pollitt (BMP).

     

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