Lord Leverhulme(b.1851 d.1925)

    One of the great businessmen and entrepreneurs of the Victorian age, William Hesketh Lever was the founder of Lever Brothers and Sunlight soap, the first soap to be marketed as a brand in pre-wrapped bars (previously it had to be cut to order from a block). Thanks to his creativity and energy and belief in brand building through advertising, his soap could be found in 134 countries around the world. The title Lord Leverhulme was conferred on Lever in 1922 in recognition of his achievements. Lever Brothers later merged with Van Den Berghs to form Unilever, one of the world’s largest multinational companies. He is supposed to have said: “I know that half the money I spend on advertising is wasted. My only problem is that I don’t know which half.”

     

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