Paul Arden(b.1940 d.2008)

    Paul followed Jeremy Sinclair as Executive Creative Director of Saatchi & Saatchi and presided over their most glamorous work of the 1980s. He was the ringmaster behind BA becoming “The world’s favourite airline”, the Independent becoming the newspaper for the intelligentsia and Silk Cut becoming everyone’s favourite cigarette.  He is also a well-known industry author (“It’s not how good you are, it’s how good you want to be” and “Whatever you think, think the opposite”) and indomitable perfectionist. Fired six times, and rising each time to better jobs and greater acclaim.