Peter Marsh was the face of advertising in the 1970s, 1980s and 1990s because of his many lively and theatrical television appearances. His career started as a writer for the BBC before he moved into advertising in 1957 setting up the TV ad department for Osborne Peacock. He later co-founded Allen Bradey and Marsh which he sold to Lowe Howard Sprink in 1987. He was the brains behind R. White’s “secret lemonade drinker” and “gotta lotta bottle” for milk. ABM were also known for its theatrical approach to pitching. One of the most infamous stories is when ABM turned up late for a British Rail pitch where a client waited at a table with half-empty coffee cups and overflowing ashtrays. Just as the client was about to leave Marsh appeared and said: “You have just seen what the public think of British Rail. Now let’s see what we can do to put it right.” The agency won the business.