These days Robin Wight is one of adland’s few remaining characters. He is a man who has always been full of ideas and enthusiasm for creativity. He has lived and breathed it for fifty years, starting his career at Collett Dickenson Pearce (CDP) and then going on to found his own agency Wight Collins Rutherford Scott (WCRS) in 1979 . He was the creative force behind groundbreaking campaigns such as 118 118, Orange, Carling and BMW. A pioneer of understanding consumerist culture and author of The Day the Pigs Refused to be Driven to Market in 1974, Wight put communication under the spotlight and demanded brand truths. Such is his passion for creativity he also founded The Ideas Foundation, a creative education charity.