Sir Nigel Bogle(b.1947)

    Nigel’s background is in Account Management, originally learning his trade at Leo Burnett after a brief and spectacularly unsuccessful attempt to become a lawyer. He founded BBH with John Bartle and John Hegarty in London in 1982. The three had met eight years previously when they were each approached to start the U.K. office of TBWA. Taking no business and just five people, they set up BBH with the objective of producing truly outstanding work. The agency swiftly became one of the most talked about in the advertising industry and their founding client, Audi, is still with the agency today. Nigel was the architect of the micro network which has emerged as a new and different model to conventional networks in servicing global and regional accounts including Unilever, Diageo, Google and British Airways. His mantra is “When the world zigs, zag.”