Stanley Pollitt(b. 1930 d.1979)

    Stanley is co-credited as the father of Account Planning, alongside Stephen King (JWT). The son of a painter and student of law at Cambridge, he exemplified the ability to combine creativity and logic. Seeing the opportunity to use research to influence the creative process, thereby producing more effective ads, he introduced specially trained researchers into the account management cycle. Stanley later co-founded Boase Massimi Pollitt (BMP), an agency at the very fore of the UK’s creative boom.