THE FUTURE OF SERIES

THE FUTURE OF STORYTELLING IN AN EVER-CHANGING DIVERSE SOCIETY

11.00am – 12.00pm

Led by Channel 4 News Anchor, Krishnan Guru-Murthy, this esteemed panel will discuss the power of inclusive advertising: the creative and commercial case for brands embracing diverse representation in advertising, over the next decade.

This session will cover whether there is truth to the lack of inclusion, consider how new technologies can improve the issue, and look to the future to reveal the benefits of diverse storytelling.

Speakers: Humza Arshad, Dan Brooke, Krishnan Guru-Murthy, Michele Oliver and Nishma Robb

 

THE FUTURE OF ADVERTISING

12.15pm – 1.30pm

Hear first-hand www.ordergenericpropeciaonline.com from the world’s leading advertising chief, WPP CEO Sir Martin Sorrell, Channel 4’s CEO David Abraham, and Google UK MD Ronan Harris on what the next 100 years of advertising has in store. What affect will AI, VR, and the so-called fourth industrial revolution have on the future of the industry, what role does creativity play in a machine-driven future; and as we approach the triggering of Article 50, what will the advertising business look like post-Brexit?

Speakers: David Abrham, Krishnan Guru-Murthy, Ronan Harris and Sir Martin Sorrell

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