Opening Night Gala, Wednesday 8th March 2017
Tom Knox, Ronan Harris, David Abraham and Lord Puttnam

Wonder Women: Changing the portrayal of gender on screen, Thursday 9th March 2017
Fiona Bruce – host, Carol Cass, Vicki Maguire and Fay Wheldon CBE

The Future of Storytelling in an every-changing diverse society, Friday 10th March 2017
Krishnan Guru-Mrthy – host, Humza Arshad, Dan Brooke, Michele Oliver and Nishma Robb

The Future of Advertising, Friday 10th March 2017
Krishnan Guru-Murthy – host, David Abraham, Ronan Harris and Sir Martin Sorrell

Mad men and bad men: When British advertising met politics, Sunday 12th March 2017
Sam Delaney – host, Bill Muirhead, Jeremy Sinclair CBE, Lord Tebbit and Shaun Woodward

From Adland to Hollywood: Sir Alan Parker on Advertising, Sunday 13th March 2017
Sam Delaney interviewing Sir Alan Parker

The team, led by Mill+ Director Ivo Sousa and Mill+ Creative Director Carl Addy, worked to bring the IPA Festival Film to life from the initial creative concept, to the final execution incorporating design, art direction and animation work. The 60 second sequence celebrates the best adverts of all time but with a comical twist.

Using flash techniques and a combination of key creative softwares such as C4D, After Effects, Illustrator and Nuke, the team added colourful animations and vibrant imagery to reinvigorate an array of classic ads.

Production Company: Mill+
Director: Ivo Sousa
Creative Director: Carl Addy

Executive Producers:
Jay Pond Jones, Sam Delaney, Dom Delaney at Studio Sixty Billion

VFX & Design:
VFX & Design: The Mill
Executive Producer: Alex Finch
Producer: Claire Braithwaite
2D Artists: Kwok Fung Lam, Tom Wansbrough-Jones, Freya Barnsley, Ambrogio Bergamaschi, Diogo Pinheiro, Eleanor Risdon, Federico Ghetta
3D Artists: Ollie Johnson, James Lee, Stephanie Dewhurst, Rajinder Davsi, Sean Hedman
Matte Painting: Cameron Johnson & Joakim Flaten
Design: Charles Bigeast

Color: The Mill
Colourist: Oisin O’Driscoll
Music Supervisor – Raife Burchell at Dirty Soup
Music Composition – Lorne Balfe

Audio Production – Wave Studios
Senior Sound Designer – Tony Rapaccioli

Kingston University’s Scarlett Chetwin, Oliver Servini and Sheona Turnbull have been announced as winners of a prestigious competition to publicise the Festival of British Advertising. Their standout campaign celebrates the best of British advertising and features the Cadbury’s gorilla, the Smash Martians and the Guinness surfers, among other iconic characters.

If you share your favourite ad to help us celebrate 100 years of British advertising, not only will you be helping to ‘advertise advertising’ but you will also be in the running for a bottle of bubbly #AdFest100

The ad has been brought to life by director, Theo Delaney at Watchable, edited at Cut & Run with sound design by Wave, casting by Camilla Arthur and post-production by Smoke & Mirrors.